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No, The Game Boy Advance Is Not Dead

Published: October 12, 2025 Reading Time: Approx. 8 mins

With the Nintendo DS now the undisputed heavyweight rummy best champion of the handheld gaming space, we got to wondering: rummy golds what’s become of the humble Game Boy Advance? Is it dead?

Ask yourself: when was the last time you saw a Game Boy Advance on a shelf? Or heard about a new Game Boy Advance game? Or even heard Nintendo mention the console, even in passing?

Exactly. Never. So, fearing for the health of the poor little guy, we contacted Nintendo to see whether the console had been quietly killed off in the middle of the night, its years of loyal service rewarded with naught but an unmarked grave somewhere outside Nintendo HQ.

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Nintendo’s response was a surprising one. Turns out the Game Boy Advance is not dead. Shipments of the console are still being made to distributors and retailers across the world, and last fiscal year, the GBA sold 420,000 units worldwide, with the vast majority of those sales being made in the Asian and developing markets.

So, there you have it. Reports of the Game Boy’s death have been greatly exaggerated!

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